Our horror film trailer illustrates creativity in the construction and application of conventions, specifically a combination of audio and visuals. It has some key visual strengths, particularly in the use of mise-en-scene and lighting. For example, our priest was appropriately dressed for the church setting. Our trailer starts off slow, but builds with pace, with use of montage. To create mystery, we used low key lighting to keep our antagonist hidden in our conventional horror stock scene. The use of sound edited is effective mostly throughout and mixes and sequences the drones, distortion sounds and title slate booms. There is a strong variety of shot types with some controlled use of camera and framing. For example, creativity in the use of a dolly shot and editing creates a build up in tension. This shot also shows the power of the priest as it is a low angle shot, and it demonstrates his dominance. The use of make up and props for the antagonist in particular added to , and colour grading. Title slates are suitably used and are in the correct places. Furthermore, a boom sound effect was put over the title slates. Overall, this trailer follows typical conventions seen in real horror trailers, with good creativity.