Digital Technology essay

I have learned to become much more familiar with digital technology over the last two years in terms of how to use it to my benefit when creating the tasks for AS and A2.

We are nowadays using digital technology all the time. Sometimes we don't even realise that we are using digital technology because it just naturally happens, without us being aware of it. Somebody could put different filters on a picture of themselves to experiment with the way it looks on Snapchat, and they are using digital technology to make use of something old and create something new. Another way someone could use digital technology is by creating a clip of their video game on their console, and then sharing it with their friends or with the world by putting it on YouTube. Therefore, they would have contributed to creating digital media.

When making my magazine for my AS preliminary task, the only way that difital technology was used was when we researched existing magazines, to see the sort of conventions that they follow, so that we could create something similar which followed some of these typical conventions as well. We saw that magazines follow a basic colour scheme usually, so I followed a strict colour scheme. The picture that I used for the front cover of my AS preliminary task was a very basic shot. It was a medium close-up with no movement and no interesting element. It was just still. Also, the only programs that was used for the creation of this task was Adobe Indesign and Adobe Photoshop.

When it came to doing the different tasks for the A2 horror work,digital technology was used in a much more proficient way. Firstly, a questionnaire was created sent to people who were within the target audience. Furthermore, these people completed the questionnaire in various ways, all of which used different forms of digital technology. Some people used iMessages, others used Whatsapp, and some completed it using an actual survey engine. This allowed us to actually gain an insight into what our target audience would want and what they expect from the product. In AS, we believed that we were creating the product for ourselves, so we didn't know what our target audience thought of it. 

In conclusion, my use of digital technology when creating media has advanced greatly over the last two years as I am now able to use more programs, such as Final Cut Pro, which I did not know anything about in AS. Also, in A2, I now understand that we are making our products for our target audience, and I know how to get input from them.